Thursday, February 16, 2012

Elevator Speech

I have lived in big metropolitan areas, so I remember what an elevator is.  But I do laugh at this expression now, living here in a small town where I can't really recall the last time I was on an elevator.  Seriously.

But a friend of mine who is going through a divorce was trying to formulate her "elevator speech" for when she met new people.

For those of you who aren't familiar with the term (like those of us who don't live around elevators anymore), basically you have time travelling in a tall building up and down the elevator with strangers.  Enough time to strike up an albeit quick conversation.  A chance to get to know each other.

Quick is the operative word.  The theory is you have about 30 seconds. (Unless, of course, some bozo hit all the buttons - don't be that bozo)

And the point is for entrepreneurs to use that time wisely to sell whatever it is you're selling.  You have thirty seconds.

That, and when you go to networking meetings, to meet other entrepreneurs, you are usually given about 30 seconds to introduce yourself and whatever it is you're selling.

Thirty seconds.

Since my friend brought it up, I've been thinking about it. 

While the term is frequently used in a business context, frankly, it's usuable in many social situations.  I mean you probably wouldn't want to start with your elevator speech in a bar when you meet someone, but it's good to have a few soundbites practiced and ready to give out to summarize your life down to edible nuggets.

When you live in a town where the only elevator takes you up just a story or two, you have to be fast.

But we are living in a world of sound-bites.  You have 140 characters to twit tweet the perfect line.  Facebook seems to have relaxed it's character limitations.  But let's face it, no-one reads the notes very often.  Often all we get from people are the headlines, the quick lines.

I am a person who tends to operate with a best friend.  Someone I share all my random thoughts with.  That person may or may not also be a lover, but I need and like a best friend.  Because I have a lot that goes through my head and I like to share.  (Haven't you figured that out?)  Maybe it's that ADD-thing.

But that's a lot of responsibility for just one person.  And it isn't infrequent for me to have someone say "I'll read every word you write" to eventually, not.   (It stings just a wee bit when she's the current love of your life, but...)

So, it should not be surprising, in this round about fashion, that I have turned to blogging.  Because all the stuff flying through my head is too much for one person to absorb.  So I need to spread it around.

And I have chosen you.

Make me no promises to read my every word - I have trust issues there - but feel free to do so.  And let me know what you think.  My best friends will be happy to share the reading responsibilities with you.

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